Part two of our in-depth discussion with Relentless Software’s David Amor. Check back tomorrow for part 3!
How important do you think the casual gaming sector is to PS3?
DA: It’s really important. The reason why PS2 sold as many as it did, was that it provided products that appealed to people beyond gamers. And I think it’s exactly the same for PS3. I remember when Sony asked us to do Buzz on PS3 a few years ago, we said ‘are you sure? Shouldn’t we wait a little while?’ Buzz came out toward the end of the PS2 cycle. They said no, it’s really important that there’s a broad spread of games. My guess is, if you’re buying a console and you’re telling your wife that you’re spending £300 pounds, it’s good to be able to say, ‘well, it has a SingStar game you’re going to like! Look at Buzz, it’s even better on PS3!’
It seems that some of the most interesting games at E3 this year were the smaller, casual titles on PSN – stuff like Fat Princess and Flower. Do you think casual gaming’s time has come?
DA: Certainly with PSN you can afford to take more risks, because you’re not spending the same amount of money. Additionally some of the games you see coming out are self-funded. So if I have enough money to develop a PSN game, and I’m crazy enough to think I’ll make money on, say, a lawnmower sim, then as long as Sony is broadly okay with it, as long as it isn’t inappropriate, then fine, go ahead and do it. That opens the door for people to be a bit more experimental. When you’re asking for the kind of money it costs to make a Blu-ray game then even companies that are usually happy to take risks are going to be cautious.
Is PSN development on your road map at all?
(Laughs) It’s a bit too early to say. But it’s an interesting platform for all developers, I think. Fast-forward a few years and I’m looking forward to what we saw happening with iTunes and music being echoed in videogames – it means that all of a sudden you can be more experimental. You don’t have to worry about selling a game for £40, you can think ‘well, I think people will be happy paying £5 for this’… You can do shorter games, or something episodic… I was never able to do a James Bond quiz on PS2 because there’s probably not a big enough market for it – but there is on PSN. Not that we’re necessarily doing a Bond game!
Does the downloadable element also mean you can do more time-sensitive updates – you could have an Olympics quiz, or an X Factor quiz?
Yes, exactly.
In the past, part of the Buzz business model has been to release new versions of the game, based around different subjects. But will user-generated content erode or even destroy that possibility?
There were a couple of questions that came up during the development of Buzz on PS3: what do we think of people cannibalising our future content? Somebody asked, ‘don’t you think people will download the content for £3.49 and then just write all those questions themselves as user-generated content?’ But there are a couple of things – ours are voiced, so you get to hear them – they also show up in all game rounds. With user-generated quizzes you can’t do that – they have to work in a certain way. It’s up to Sony, really, but I would take the view that, if the user-generated content thing is so amazing that loads of people are creating so much content for it, I think that’s a nice problem to have. If it happened that all anyone was interested in was user-generated content, I’m sure that Sony would work out how to structure a business around it.
How important do you think Home will be to PS3 – and have you looked at it from a development point of view?
DA: Yes, it’s certainly something we’re looking at – there are some really good things we could do with Buzz in a Home space. It’s an interesting platform for us.
Do you see people playing Buzz within Home, from their personalised areas?
DA: Yes, it’s a possibility. Sometimes, there’s the potential for Buzz to go in a direction I don’t think it should. I want Buzz to still be a game, which you just mess about with, after a few beers with your friends. When you’re taking it online, I sometimes worry that it gets too competitive and all of a sudden it’s about who knows most – the idea of Buzz was never, ‘let’s find out who knows most about pop music’, the game is geared to keep the experience steady and allow people to catch up. My preference is for Buzz to remain a kind of knockabout game, that’s just for entertainment.

Only a few more days till I get this can not wait.
Comment by wolfehound22 — Sep 17, 2008 @ 11:17 am
New firmware is out for PS3, it is to get the video store ready (for Japanese Users, not PAL)
Comment by Mr. Monkey — Sep 17, 2008 @ 11:43 am
Great interview. There were some interesting points about PSN games. I agree with Keith that the iTunes model will be applied to PSN games - where there will be an enormous amount of playable content to download. Keith thinks this will happen in a few years. Personally I think that all that’s standing in the way of it right away is the high cost of Sony’s Software Development Kit and the other costs associated with getting a small title up on the PSN store. Since Keith mentions the iTunes model - let’s look at the iPhone and specifically, the AppStore. It has over two thousand third-party applications. All this in two months! The key difference with the AppStore is that developers only pay a small membership fee to receive the official SDK and to be able to submit their own content for sale ($99 per year). By doing this, Apple have left the door open for amateur / bedroom coders to join in. I only wish that Sony would follow Apple’s example here. Sony may perhaps lose money on the SDK by lowering the price as I know these things are labour-intensive to produce and maintain. However, the amount of new content appearing on the store as a result of a cheaper SDK would surely make up for this loss, since Sony takes a percentage of the sale of each title.
Comment by reakt — Sep 17, 2008 @ 11:44 am
So, “SingStar” & “Buzz!” are aimed at women (or those with a higher share of feminine whore-moans]? No surprise there then, but I never heard any of the development teams “come out” & say that directly before.
“Host 0” is Jason Donovan, right?
@3 [reakt]:
Interesting viewpoint too. Sony have been reluctant so far to allow ‘just anybody’ to develop for their platforms. They have also kept the door closed to “open source” development in the past (although David Reeves obviously knows the PSP Custom Firmware exists due to his recent comments on BitTorrent use).
Keeping the “price of admission” high on gaining a development licence with regards the cost of the Software Development Kit means that only the truly committed (financially) will apply.
Also, policing the output of every PS2 or PS3 owner with regards software must be a legal minefield. A “Tetris” clone has just been removed from the App[le]Store due to copyright infringement. Just one example out of the two-thousand third-party titles you quoted.
Now, compared the ownership of an iPhone against the sales of just the PS2 console, and it becomes evident that the number of third-party applications in the same time period would be many, many times the quantity churned out for the Apple product to date. It is not difficult to write an application… but it is difficult to write a good application.
If, however, “open source” development was to be sanctioned on the PSP, for instance, Sony would be able to offer (to the masses of general consumers, not just those who can crack’n’hack) a handheld device that could emulate all the gaming consoles of yesteryear.
I hope their reluctance does not allow newcomers such as the “Pandora” to take customers away from the Sony product range:
[ http://www.1upgamers.com/forums/showthread.php?p=3660 ]
PS. @2 [Mr. Monkey]:
TheSixthAxis are looking at whether “Folding@Home” changes to “Life With PlayStation” with the Japan-only Firmware 2.43.
BFN,
fp.
Comment by fanpages — Sep 17, 2008 @ 12:53 pm
http://kotaku.com/5050967/life-with-playstation-out-for-some
Seems like Life With Playstation is working for some in the US
Comment by Mr. Monkey — Sep 17, 2008 @ 1:19 pm
I really love the Buzz for PS3, it’s a great game with friends and even my girlfriend who refuse to pick up a controller likes the Buzz!
The only problem I have with the game is that it is not possible to select language when you start the game, I live in Sweden and like to have the questions in swedish, but I like the XMB in english, so I need to go to system settings and change the language every time I want to play some Buzz…
One improvement of the game would also be if you could choose the length of a round/number of questions of a round. I think that the rounds are to short and ends to quickly.
Comment by Martin — Sep 17, 2008 @ 9:11 pm
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